Wicked Toy Love Gel Lube for Intimate Toys 100ml Review

Written by  Feb 17, 2019

A deliciously thick water based lube in a fantastic little bottle

So, here comes another lube review and it's one that I am actually pretty excited about. As a sex toy reviewer, I go through lots of lube, and I am always interested in comparing brands and trying out new lubes.

I need to start buying it in 5l bottles though with the rate that I go through the stuff. I always use lube when masturbating or having sex and it is essential to do so. The inner membranes of the vagina and anus are easily damaged.

"I much prefer thicker lubes and have lost count of how many times I have applied runnier lubes to a fingertip only to find that when said fingertip arrives at my clitoris or anus, it arrives without the lube which is now soaking into my sheets."


Lube helps to prevent damage caused by friction, and it also makes things feel so much nicer too.

Latex, Leather and Lace sent me this bottle of Wicked Toy Love Gel For Intimate Toys to get my opinion of it, and so here we go.


This bottle arrived as a Christmas present from Latex, Leather and Lace. Yes, I am blessed, but I can't comment about the delivery. However, everything that I have ever received from them has been well packaged in discreet packaging.

I wouldn't be surprised if my postie had a bad back with all the packages he has delivered to me over the last year. At least he has no idea just how kinky I am from the packaging though. Latex, Leather & Lace take your privacy and discretion very seriously which is great to know when ordering online.

Packaging and Materials

The bottle used for the Wicked Toy Love Lube is impressive, a lot of thought has gone into its design, and it is very functional.

You get a 100ml 3.3fl oz bottle of the lube with black and pink branding that looks rather nice. It also features a protective cap as this is, of course, a pump bottle dispenser.

These are my favourite type of lube bottles as they allow you to dispense just the right amount of lube with no wastage at all. No-one wants the bed sheets soaked in lube, and your purse will thank you for buying pump lube bottles.

Image showing the bottle of Wicked Toy Love Gel Lube
I love the design of this bottle, it has the perfect pump system and looks great

The bottle looks almost organic in its design, featuring flowing curves that blend together to create a thing of beauty. If the bottle looks this good, I was curious as to how good the lube would be.

At first, though, I thought it was faulty as it takes quite a few pumps to prime it the first time you use it but once primed it stays primed.

It is a very responsive pump dispensing just the right amount of lube onto your finger or sex toy. However impressed as I was with the bottle and the pump, it was a tiny little feature that blew me away.

Wicked has tackled the biggest problem with pump dispensers, and they have done so efficiently and with aplomb.

As you will probably already know, the biggest problem with pump dispensers is that the nozzles dry up between uses. The dried lube then acts as a plug preventing you from dispensing more lube until you clean it out with warm water.

But, that is no longer a problem as Wicked supply their own little-branded plug that fits into the end of the dispenser. This is an elegant and simple solution to a problem, and I don't know of any other lube manufacturers doing that. No doubt they will all soon cotton on to the idea though.

Image showing the bottle of Wicked Toy Love Gel Lube with its plug fitted
I love the little plug that prevents the lube pump from drying out

This tiny plug is easy to fit and remove and instantly turns pump dispensers into the dispensing system of choice for lube lovers everywhere. Well done Wicked.


Wicked Toy Love Lube contains the following ingredients:

Ingredients: Water, Propylene Glycol, Cellulose Gum, Aloe Barbadensis Leaf Juice, Olea Europaea Leaf Extract, Hydroxyethylcellulose, Disodium EDTA, Citric Acid, Diazolidinyl Urea, Sodium Benzoate, Potassium Sorbate.

It is both Glycerin and Paraben free which is something you should look for in all of your lubes. This water-based formula is designed to be sumptuously thick and creamy.

The addition of the Aloe in the lube leaves your skin soft and moisturised after use.

Wicked Toy Love Lube has a mild fragrance that is very pleasant, but it has a bit of a funny taste. Nothing too off-putting but this is definitely a lube designed for fucking and sex toy play but not oral. That said I would go down on someone coated in it as it isn't too bad, it is just not a flavoured lube.


No doubt this will be the most exciting part of the review as let's face it we buy lube for its performance, not its tastes (mostly). So how good is it in use and do I recommend it?

Image showing just how thick this lube is
This lube is deliciously thick and stays on your finger

Having tried a lot of lubes now, yes I could class myself as a lube hussy. I can quickly get to grips with them and see pretty much from the first drop to land on my finger if it is going to be good, meh or terrible.

I'm delighted to say that the Wicked Toy Love Lube is a lovely blend of water-based lube.

From the moment you see the first drop emerge from the pump dispensers nozzle before slowly dripping onto your finger you know, it ticks the thickness box.

I much prefer thicker lubes and have lost count of how many times I have applied runnier lubes to a fingertip only to find that when said fingertip arrives at my clitoris or anus, it arrives without the lube which is now soaking into my sheets.

Image showing how well the lube stays put
This lube stays where you want it until you spread it out

When you apply Wicked Toy Love Lube to a vibrator, dildo or even your fingertip, it stays put no matter what angle you hold it. This is fantastic as it means less wastage and more importantly, you can apply it where you want to to go without soaking the bedding. On the subject of bedding, this lube doesn't stain if you do get it on your sheets.

It is so deliciously thick and creamy, but it spreads out well even stringing between your fingertips. In fact, I would go as far as to say that it is the perfect thickness for me and I love it for that fact.

Once spread out though its consistency changes and it becomes very slippery, and it is easy to spread. It feels sublime in use and lasts a very long time, in fact, its long-lasting nature is comparable to lubes costing much more money.

Image showing the lube stringing between my fingers
This lube is silky once spread out but its thickness is fantastic

Once rubbed in it becomes thoroughly absorbed leaving no sticky or tacky residue at all. My skin felt moisturised and nourished after a coating of this lube. I just love masturbating with it as it is just so slippery and I know that there are no nasty surprises in its composition.

I have a very delicate pussy, and it can react quite badly to parabens and certain other lube ingredients, but I have had no problems at all with this Wicked Toy Love Lube at all. That is a testimony to its hypo-allergenic ingredients.


If you are looking for a deliciously thick water-based body-safe lube that comes in the perfect bottle then check out @WickedSensual Toy Love Gel Lube from @LatexLeather. Click to Tweet

Key Features

Key features:

  • Glycerin & paraben free water-based intimate toy lube
  • Deliciously thick formula reduces waste
  • Non-drip gel formula, safe for all toys & latex
  • Contains Aloe to make your skin soft and nourished

Final Thoughts

Wicked Toy Love Lube is pretty much perfect for sex toy and dildo play, and it comes in the perfect dispenser. It just keeps ticking all the boxes. It is impressive that Wicked has hit the mark right out of the box with this lube. I really can't fault it in any way at all. Their range of flavoured lubes is also fantastic, and I will be covering them in a separate review soon.

So if you are looking for a body-safe water-based lube that will not leave you feeling like your sex bits have a coating of wallpaper paste at the end your fun but instead feel like they have had a pampering session then definitely check this one out.

I love it and have no problem at all in giving it a solid recommendation.

I was sent this bottle of Wicked Toy Love Gel Lube by Latex, Leather & Lace and I would like to thank them for giving me the opportunity to review it for them.

Joanne's rating

Ease Of Use

Where Can I Get One From?

Latex Leather and Lace

Grab one of these fantastic bottles of body-safe lube from Latex, Leather & Lace for just £9.95 which is great value for money for a lube like this one.

Check them out and don’t forget to tell them that Joanne says "Hi".


Disclaimer - I was sent the Wicked Toy Love Gel Lube to review free of charge and this has in no way affected the outcome of this review. This post contains affiliate links and if you purchase something when you follow one of these links I may receive a small commission at no cost to you. For more information check out my disclosure page.

Additional Info

  • Overall Rating: 9.2
Published in Lube Reviews
Joanne Summers

Sex Blogger, Review, Dildo Officianado, Kinky Quimsticking, Electrosex Loving Mum.

I have been reviewing sex toys and adult products for the last five years and I love doing what I do.

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